New Year, New Packaging: How to Refresh Your Product Display

The start of a new year is the perfect time to reset — not just your goals, but your packaging.

A refreshed product display can help re-engage returning customers, launch a new range, or signal a shift toward more sustainable practices. And for Australian brands, clear plastic packaging offers flexibility, visibility, and modern appeal that supports retail performance.

Here’s how to update your packaging strategy in 2026.

Why Refresh Your Packaging in the New Year?

Consumer expectations evolve quickly — and your packaging is often their first impression.

A packaging refresh can:

• Reinforce your brand positioning
• Improve sustainability credentials
• Boost shelf presence and recognition
• Make older products feel new again

Even small changes — like new finishes, clearer messaging, or updated shapes — can have a big impact.

Easy Ways to Refresh Your Packaging in 2026

• Update clear packaging with foil or embossed details
• Use RPET to highlight sustainability
• Align design with new product launches or brand campaigns

A fresh look can re-engage customers and boost shelf appeal.

Embrace Clear Packaging for Instant Visibility

PET and RPET packaging offers:

• Transparency – Let customers see what they’re buying
• Clean lines – Great for minimalist, modern branding
• Custom shapes – Folding boxes, cylinders, and trays that suit your product line

Clear packaging removes barriers between product and consumer — ideal for food, cosmetics, gifts, and more.

Explore Clear Packaging Formats

Align with Sustainability Goals

Sustainability is no longer a bonus — it’s expected.

Use the new year to:

• Switch from PVC to recyclable PET or RPET
• Simplify your materials (mono-material packaging = easier recycling)
• Add clear recycling instructions or the ARL label

Need help designing a more eco-conscious solution? We’ve got you covered.

Learn About Sustainable Packaging

Sync Packaging With New Launches

Planning a:

• Product reformulation?
• Brand campaign?
• Limited edition range?

Pair it with a packaging update. Clear packaging can adapt to seasonal or promotional needs using:

• Printed sleeves
• Coloured end caps
• Embossed trays or inserts

We’ll help you design something unique — without changing your whole production process.

Update Your Displays and Merchandising

Retailers take notice when your packaging is:

• Stackable and shelf-friendly
• Hang-sell ready for eye-level positioning
• Compatible with their display systems

Clear-Pak packaging is designed with retail in mind — from box structure to tray fit.

See Retail-Ready Packaging Ideas

Start the Year With Packaging That Performs

What would change if your packaging reflected your growth, goals, and brand evolution?

Clear-Pak can help you:

• Update your packaging range
• Align with sustainability trends
• Launch seasonal or promotional designs

Book a Packaging Refresh Consultation →