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Plastic Packaging vs Paper Packaging: Which Is Better for Your Brand?
Sustainability is no longer optional — but when it comes to choosing between plastic and paper packaging, the answer isn’t always black and white.
Many Australian businesses face this question: Should we switch to paper to appear more eco-conscious? While paper is often seen as the default “green” option, it’s important to weigh the facts — not just the perceptions.
Let’s compare plastic and paper packaging based on sustainability, performance, and customer appeal.
What Most People Get Wrong
There’s a common belief that paper is always the better environmental choice. But in reality, each material has pros and cons depending on how it’s sourced, manufactured, and disposed of.
In fact, multiple lifecycle assessments have shown that plastic (especially PET and RPET) can have a lower carbon footprint than paper in certain use cases — especially when it’s recycled properly.
So the question becomes: Which material is better for your specific product, customers, and goals?
Sustainability: Plastic Can Be Greener Than You Think
Plastic gets a bad rap — but not all plastics are equal.
- PET and RPET are highly recyclable and widely accepted in Australian kerbside programs
- Plastic uses less water and energy to produce compared to paperboard
- Clear plastic can be reused or repurposed by consumers
- RPET supports the circular economy by reusing existing materials
Meanwhile, paper packaging:
- May come from virgin pulp if not FSC-certified
- Often needs plastic lamination or coating (which makes it unrecyclable)
- Is bulkier and heavier, increasing transport emissions
Performance and Durability
In many applications, clear plastic offers better functionality:
- Stronger and more water-resistant than paper
- Maintains shape better during transport and display
- Protects against moisture, grease, and handling damage
- Offers higher clarity to display the product inside
If your product needs to be clearly visible, protected from tampering or displayed in humid environments (e.g. food, cosmetics), plastic is often the superior choice.
Paper vs Plastic – A Quick Guide
Not sure whether to use plastic or paper packaging? Here’s a quick breakdown:
- Plastic (PET/RPET) – Durable, recyclable, low production impact, great for visibility
- Paperboard – Lightweight, biodegradable, but may require coatings
Choose based on your product’s needs, not just perception.
Customer Expectations and Shelf Appeal
Let’s be honest — appearance still matters.
Clear plastic packaging offers:
- Full product visibility (boosting confidence and perceived value)
- A clean, high-end look that appeals to modern consumers
- Branding flexibility with sleeves, labels, or printing
If you’re in food, cosmetics, electronics, or gifting — customers often want to see what they’re buying.
Cost and Supply Chain Efficiency
Plastic can be:
- More cost-effective at scale, especially for high-volume production
- Easier to store and ship (especially flat-packed PET boxes)
- Less prone to damage during freight
Paper packaging has its place, but often comes with higher handling and protection costs.
How Clear-Pak Helps You Choose Responsibly
We understand the pressures to go green — and we support sustainable choices. But we also help you:
- Assess product requirements and risks
- Design packaging using recyclable RPET
- Avoid greenwashing by using facts, not trends
- Educate your customers with smart labelling and disposal tips
Our goal is to help you create packaging that makes sense environmentally, financially, and functionally.
Explore Our Sustainable Packaging Range
Ready to Make the Right Packaging Call?
What would change if your packaging strategy was based on data — not just assumptions?
Whether you’re rebranding, launching a new product, or trying to meet sustainability targets, Clear-Pak can help you evaluate your options.
Talk to Our Team About Sustainable Materials →