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How to Choose the Right Clear Packaging for Your Product
Choosing the right packaging isn’t just about what looks good — it’s about what works. For Australian businesses, clear packaging offers the rare combination of visibility, versatility, and shelf appeal. But with so many options (cylinders, folding boxes, clamshells), how do you pick the one that fits your product best?
Let’s walk through the key factors to consider when selecting clear packaging that not only protects your product but also helps it sell.
Start With the Product: Size, Shape, and Sensitivity
The first question to ask is simple: What are you packaging?
- Is it fragile or needs to be held in place (e.g. cosmetics, electronics)?
- Is it stackable or freestanding?
- Is it lightweight or heavy?
Smaller items might suit clear folding cartons or blister packs, while irregular or premium products often shine in clear cylinders.
If your product needs to be seen from multiple angles, 360-degree formats like cylinders or fully transparent boxes make the most sense.
Browse Clear Folding Box Options
View Clear Cylinder Packaging
Material Matters: PET, PVC, or RPET?
Clear packaging materials aren’t all equal. At Clear-Pak, we primarily use:
- PET (Polyethylene Terephthalate) – Food-safe, crystal clear, widely recyclable
- RPET (Recycled PET) – Made from post-consumer waste, supports circular economy
- PVC – Durable and formable, but less commonly recycled
If sustainability is important to your brand, RPET offers clarity and environmental responsibility. For food, PET is often the go-to for compliance with Australian regulations.
Packaging Selection Made Simple
To choose the right clear packaging, match your product’s size and shape with the format (box, cylinder, tray) and choose a material like PET or RPET for recyclability. Consider:
- Product fragility and visibility needs
- Material type: PET, RPET, or PVC
- Branding and printing options
The right packaging does more than protect — it sells.
Branding & Presentation: First Impressions Count
Clear doesn’t mean invisible — quite the opposite. When done right, transparent packaging becomes part of your branding.
- Printed sleeves or labels can add colour without hiding the product
- Foil stamping and custom inserts add premium flair
- Hang tabs or shaped windows boost retail impact
What would change if your product’s packaging actually caught the shopper’s eye from across the aisle?
At Clear-Pak, we help clients create shelf-ready solutions that merge form and function.
Don’t Forget Functionality
Your packaging needs to do more than look good. It should:
- Protect the product from damage or contamination
- Stack neatly for display or shipping
- Comply with Australian packaging standards
Clear plastic offers excellent structural strength without adding bulk, making it ideal for shipping, e-commerce, and display.
Internal Link Tip: Consider These Popular Formats
Each one serves a different purpose — and our team can help you choose the best fit.
Work With a Local Packaging Expert
What would it mean for your brand if your packaging did more than protect — if it communicated value?
At Clear-Pak, we’ve helped hundreds of Australian businesses design packaging that sells:
- Fast lead times from our local manufacturing facility
- Recyclable materials and sustainable processes
- Custom solutions for retail, food, cosmetic, and promotional use
Let us help you make the right call — not just a good-looking one.
Talk to a Packaging Specialist or Request a Quote